Did you know that 93% of purchases are made on visual perceptions and a company logo is one of the first things a customer will notice about your business, how distinct is yours!
On average, a company in Ireland will change their logo once every seven to ten years and there are many things to be considered when thinking of a logo change or a rebrand:
Is the logo technically problematic? Complex logo designs don’t scale down well. Multi-colored logos can become too expensive to print. Such technical considerations might seem trivial, but they can be valid reasons for logo changes.
Does your logo look outdated? Some fonts, shapes or color combinations can make your company look behind the times. In some categories, say technology, that can be a reason for a redesign.
Logo changes often involve logo revitalization, colour evolution, visual display and the photographic style. Or in some cases a total re-brand. A company might want to up date their logo because of a number of factors including:
- To make their promotional material, both online and print more consistent with a fresh new look while keeping up to date with the latest design trends.
- To attract a new range of customers or project a new direction for the company while refocusing their brand strategy. Or indeed just reconnecting with their target market.
- To revitalize the brand or new direction of the company.
Here is a small display of the some of the many logos designed by us here at J&J Services each with their own individual attributes and styles to suit each customers needs. Why not give us a call to see about designing yours today!